Advertising

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.

Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.

Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.

Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("big four") advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.

In Latin, advertere means "to turn towards".

* Description and images provided by Wikipedia under CC-BY-SA 3.0 license .

Matching Advertising Colleges

Fashion Institute of Technology

Four or more years; Public; $21,692 average out-state tuition; $7,170 average in-state tuition

Michigan State University

Four or more years; Public; $41,290 average out-state tuition; $15,966 average in-state tuition

The University of Texas at Austin

Four or more years; Public; $40,996 average out-state tuition; $11,752 average in-state tuition

University of Oregon

Four or more years; Public; $36,910 average out-state tuition; $11,458 average in-state tuition

University of Illinois Urbana-Champaign

Four or more years; Public; $34,444 average out-state tuition; $14,446 average in-state tuition

Temple University

Four or more years; Public; $29,712 average out-state tuition; $16,488 average in-state tuition

University of Florida

Four or more years; Public; $25,694 average out-state tuition; $4,477 average in-state tuition

Scholarships for Advertising Majors

Bullet name award deadline Link
 

Sturgis Fellowship

University of Arkansas

$20,000 February 01, 2026 See Details

Description

The Sturgis Fellowship is available to incoming freshmen who plan on majoring in the Fulbright College of Arts and Sciences at the University of Arkansas. You must demonstrate exceptional academic performance to be considered for this renewable award. In addition, you must have a minimum 30 ACT/1320 SAT score and a minimum 3.8 GPA to be...

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Sturgis Fellowship

University of Arkansas

award

$20,000

deadline

February 01, 2026
See Details

Description

The Sturgis Fellowship is available to incoming freshmen who plan on majoring in the Fulbright College of Arts and Sciences at the University of Arkansas. You must demonstrate exceptional academic performance to be considered for this renewable award. In addition, you must have a minimum 30 ACT/1320 SAT score and a minimum 3.8 GPA to be...

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Forever Miss America Scholarship

Miss America Pageant

$5,000 Varies See Details

Description

The Forever Miss America Scholarship is available to women who are contestants at the state level in the Miss America competition. You must be working towards a career in the arts or entertainment industry to be considered for this award.

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Forever Miss America Scholarship

Miss America Pageant

award

$5,000

deadline

Varies
See Details

Description

The Forever Miss America Scholarship is available to women who are contestants at the state level in the Miss America competition. You must be working towards a career in the arts or entertainment industry to be considered for this award.

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Media Alliance of Houston Scholarship

Media Alliance of Houston

Up to $5,000 May 23, 2025 See Details

Description

The Media Alliance of Houston Scholarship is available to college juniors and seniors with an interest in a career in media. You must be attending a Texas public or private university and have at least one full - time semester of study remaining to be eligible for this award. Additionally, you must submit a 250-word essay explaining "How do...

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Media Alliance of Houston Scholarship

Media Alliance of Houston

award

Up to $5,000

deadline

May 23, 2025
See Details

Description

The Media Alliance of Houston Scholarship is available to college juniors and seniors with an interest in a career in media. You must be attending a Texas public or private university and have at least one full - time semester of study remaining to be eligible for this award. Additionally, you must submit a 250-word essay explaining "How do...

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Vern and Elaine Clark Outdoor Advertising Industry "Champion" Scholarship

Out of Home Advertising Association of America, Inc. (OAAA)

$5,000 June 02, 2025 See Details

Description

The Vern and Elaine Clark Outdoor Advertising Industry "Champion" Scholarship is available to undergraduate and graduate students. You must be enrolled in a program with a specific connection to the out of home advertising industry to be eligible for this award.

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Vern and Elaine Clark Outdoor Advertising Industry "Champion" Scholarship

Out of Home Advertising Association of America, Inc. (OAAA)

award

$5,000

deadline

June 02, 2025
See Details

Description

The Vern and Elaine Clark Outdoor Advertising Industry "Champion" Scholarship is available to undergraduate and graduate students. You must be enrolled in a program with a specific connection to the out of home advertising industry to be eligible for this award.

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Nancy Fletcher Leadership Scholarship

Out of Home Advertising Association of America, Inc. (OAAA)

$5,000 June 02, 2025 See Details

Description

The Nancy Fletcher Leadership Scholarship is available to female students with a specific connection to the out of home industry who have demonstrated leadership qualities and skills.

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Nancy Fletcher Leadership Scholarship

Out of Home Advertising Association of America, Inc. (OAAA)

award

$5,000

deadline

June 02, 2025
See Details

Description

The Nancy Fletcher Leadership Scholarship is available to female students with a specific connection to the out of home industry who have demonstrated leadership qualities and skills.

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Workamajig Creative Impact Scholarship

Workamajig

$5,000 August 31, 2025 See Details

Description

The Workamajig Creative Impact Scholarship is available to students who are 14 years old or older. To be considered, you must submit one of three design projects: the creative process of a designer or marketer in the creative industry, a Workamajig Magazine cover, or a video that will be used to promote this scholarship program in the future. ...

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Workamajig Creative Impact Scholarship

Workamajig

award

$5,000

deadline

August 31, 2025
See Details

Description

The Workamajig Creative Impact Scholarship is available to students who are 14 years old or older. To be considered, you must submit one of three design projects: the creative process of a designer or marketer in the creative industry, a Workamajig Magazine cover, or a video that will be used to promote this scholarship program in the future. ...

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Regional Mid-America Emmy Creative Arts Scholarship

National Academy of Television Arts and Sciences - Mid-America Chapter

Up to $3,000 April 30, 2025 See Details

Description

The Regional Mid-America Emmy Creative Arts Scholarship is available to high school seniors and college undergraduate students who are pursuing a career in the media industry outside of the newsroom. You must reside in the NATAS Mid-America region to be eligible for this award.

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Regional Mid-America Emmy Creative Arts Scholarship

National Academy of Television Arts and Sciences - Mid-America Chapter

award

Up to $3,000

deadline

April 30, 2025
See Details

Description

The Regional Mid-America Emmy Creative Arts Scholarship is available to high school seniors and college undergraduate students who are pursuing a career in the media industry outside of the newsroom. You must reside in the NATAS Mid-America region to be eligible for this award.

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Fred Rogers Scholarship

Saint Vincent College

$2,500 Varies See Details

Description

The Fred Rogers Scholarship is open to entering freshmen students at Saint Vincent College who are interested in interested in pursuing careers involving children, early learning, and media for young children.

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Fred Rogers Scholarship

Saint Vincent College

award

$2,500

deadline

Varies
See Details

Description

The Fred Rogers Scholarship is open to entering freshmen students at Saint Vincent College who are interested in interested in pursuing careers involving children, early learning, and media for young children.

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Larry W. McCurdy Memorial Scholarship

Global Automotive Aftermarket Symposium, Inc.

$2,500 March 31, 2025 See Details

Description

The Larry W. McCurdy Memorial Scholarship is available to graduating high school senior and undergraduate students. To be eligible for this award, you must be enrolled in a full-time college-level program (such as engineering, marketing, business, or related field) and plan to pursue a career in the automotive aftermarket industry.

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Larry W. McCurdy Memorial Scholarship

Global Automotive Aftermarket Symposium, Inc.

award

$2,500

deadline

March 31, 2025
See Details

Description

The Larry W. McCurdy Memorial Scholarship is available to graduating high school senior and undergraduate students. To be eligible for this award, you must be enrolled in a full-time college-level program (such as engineering, marketing, business, or related field) and plan to pursue a career in the automotive aftermarket industry.

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Red Bud Industries Scholarship

Southwestern Illinois College

$2,000 Varies See Details

Description

The Red Bud Industries Scholarship is available to students at Southwestern Illinois College. You must be seeking a degree related to manufacturing such as: engineering, sales, computers, business, accounting, machining, welding or electronics. You must also be a graduate of Red Bud High School or Christ Our Savior Lutheran High School, a...

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Red Bud Industries Scholarship

Southwestern Illinois College

award

$2,000

deadline

Varies
See Details

Description

The Red Bud Industries Scholarship is available to students at Southwestern Illinois College. You must be seeking a degree related to manufacturing such as: engineering, sales, computers, business, accounting, machining, welding or electronics. You must also be a graduate of Red Bud High School or Christ Our Savior Lutheran High School, a...

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