International Marketing
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide.
International marketing is the export, franchising, joint venture or full direct entry of an organization's product or services into another country. This can be achieved by exporting a company's product into another location, entry through a joint venture with another firm in the target country, or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. It can be as straightforward as using existing marketing strategies, mix and tools for export on the one side, to a complex relationship strategy including localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership. Internationalization and international marketing meets the needs of selected foreign countries where a company's value can be exported and there is inter-firm and firm learning, optimization and efficiency in economies of scale and scope.
A firm does not need to export or enter all world markets to be considered an international marketer.
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Matching International Marketing Colleges
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Hult International Business School
Four or more years; Private not for profit; $43,514 average out-state tuition; $43,514 average in-state tuition |
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Fashion Institute of Technology
Four or more years; Public; $21,692 average out-state tuition; $7,170 average in-state tuition |
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Boston University
Four or more years; Private not for profit; $58,560 average out-state tuition; $58,560 average in-state tuition |
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Pace University
Four or more years; Private not for profit; $46,978 average out-state tuition; $46,978 average in-state tuition |
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Laredo College
Four or more years; Public; $3,648 average out-state tuition; $2,400 average in-state tuition |
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Saint Joseph's University
Four or more years; Private not for profit; $47,740 average out-state tuition; $47,740 average in-state tuition |
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University of Northern Iowa
Four or more years; Public; $18,480 average out-state tuition; $7,780 average in-state tuition |
Scholarships for International Marketing Majors
Goldman Sachs MBA FellowshipGoldman Sachs and Co. |
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award Up to $75,000 |
deadline Varies |
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DescriptionThe Goldman Sachs MBA Fellowship is available to first - year Black, Hispanic / Latinx, Native American / Indigenous, LGBTQ+, and female students. You must have an interest in the financial services industry and be pursuing a summer associate position at Goldman Sachs to be eligible for this award. View Scholarship Details |
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Siebel Scholars ProgramSiebel Scholars Foundation |
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award $35,000 |
deadline Varies |
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DescriptionThe Siebel Scholars Program is open to the most talented students at the world's leading graduate schools of business, computer science, bioengineering, and energy science. View Scholarship Details |
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Vilas Scholarship - St. Lawrence UniversitySt. Lawrence University |
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award $35,000 |
deadline February 01, 2025 |
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DescriptionThe Vilas Scholarship is available to business students at St. Lawrence University. To be considered, you must submit an essay on the topic provided by the institution. View Scholarship Details |
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Besio Family ScholarshipUniversity of Notre Dame |
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award $25,000 |
deadline January 01, 2025 |
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DescriptionThe Besio Family Scholarship is available to incoming freshman students at the University of Notre Dame who are majoring in business or engineering. Selection for this renewable award is based on outstanding academic achievement and service to community. Recipients will also participate in an Outward Bound leadership experience. View Scholarship Details |
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Scholarship and Entrepreneurship for Economic Development (SEED) ScholarshipSaint Francis University |
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award Up to $22,500 |
deadline March 01, 2025 |
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DescriptionThe Scholarship and Entrepreneurship for Economic Development (SEED) Scholarship is available to entering freshman and transfer students at Saint Francis University who are studying a business-related major. To be considered for this award, you must have a minimum GPA of 3.0 combined with a minimum 1100 SAT score (Math and Critical Reading). ... View Scholarship Details |
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Boyer FellowshipUniversity of Arkansas |
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award $20,500 |
deadline February 01, 2025 |
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DescriptionThe Boyer Fellowship is available to incoming freshmen who plan on majoring in the Walton College of Business at the University of Arkansas. You must be an Arkansas high school graduate, demonstrate financial need, have a minimum 3.8 GPA and an ACT/SAT score of at least 32/1400 to qualify for this award. View Scholarship Details |
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Huizenga Business Innovation Academy ScholarshipNova Southeastern University |
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award $20,000 |
deadline Varies |
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DescriptionThe Huizenga Business Innovation Academy Scholarship is available to students at Nova Southeastern University who are interested in earning a bachelor's and master's degree in business in four years. To be eligible for this award, you must hae employment or internship experience and have been a member of a local/national student business club... View Scholarship Details |
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Rath Foundation Academic Scholarship - University of Oklahoma, College of BusinessUniversity of Oklahoma, Michael F. Price College of Business |
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award $20,000 |
deadline February 01, 2025 |
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DescriptionThe Rath Foundation Academic Scholarship is available to full - time students at the University of Oklahoma, Michael F. Price College of Business. You must be in top 10 percent of your graduating class or have an ACT / SAT score that falls within the top 10 percent to be eligible for this renewable award. View Scholarship Details |
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RIT Achievement Scholarships for Business, Liberal Arts, and Hospitality ManagementRochester Institute of Technology |
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award $19,000 |
deadline January 15, 2025 |
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DescriptionTheRIT Achievement Scholarships for Business, Liberal Arts, and Hospitality Management is open to entering freshmen at Rochester Institute of Technology. You must have a minimum 1800 SAT/26 ACT score and a 'B+' average. Also, you must demonstrate outstanding leadership service, entrepreneurship or citizenship to be eligible for this award. ... View Scholarship Details |
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Ron and Judy Moore ScholarshipUniversity of Colorado Boulder |
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award $17,800 |
deadline March 15, 2025 |
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DescriptionThe Ron and Judy Moore Scholarship is available to first generation students at University of Colorado Boulder. To be eligible for this award, you must be enrolled in the School of Business. View Scholarship Details |
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International Marketing Related Majors
- Business Administration, Management and Operations
- Business, Management, and Marketing
- Marketing
- Accounting and Business/Management
- Finance and Financial Management Services
- Accounting and Finance
- International Business
- Fashion Merchandising
- Human Resources Management and Services
- Entrepreneurial and Small Business Operations
- Business and Personal/Financial Services Marketing Operations
- Business
- Hospitality Administration/Management
- Real Estate
- Management Information Systems and Services
- Small Business Administration/Management
- Fashion Modeling
- Business/Managerial Economics
- Entrepreneurship/Entrepreneurial Studies
- Construction Management
