Beyoncé, JAY-Z Promote Scholarship for Tiffany & Co

Move over, Audrey Hepburn, there is a new Holly Golightly on the scene. Beyoncé and JAY-Z have teamed up to help Tiffany & Co launch their new About Love campaign and paid homage to the movie, Breakfast at Tiffany’s, in a promotional video. The short film is absolutely stunning, giving a nod to classic Hollywood, all while Beyoncé flaunts the infamous 128.54-carat Tiffany Yellow Diamond, according to Oprah Daily. This collaboration, however, is about more than an iconic celebrity couple, a timeless film, and fancy diamonds. It’s about scholarships to pay for college. In partnership with the Carters and their respective foundations, BeyGOOD and the Shawn Carter Foundation, Tiffany & Co has pledged $2 million in scholarship to students in the arts and creative fields at Historically Black Colleges and Universities (HBCUs), says a press release from Tiffany & Co. In their press release, Tiffany & Co states: Tiffany & Co.  has a longstanding tradition of working with emerging artists and this scholarship program continues that legacy to create a more promising and equitable future. HBCUs have served as an integral part of Black culture for over 150 years and as an iconic American brand, Tiffany & Co. is proud to acknowledge, support, and highlight historic and present Black influences that have been fundamental in shaping our current narrative. Rooted in the critical need to support the next generation, the Tiffany & Co. About Love Scholarship program expands access and creates opportunities for students within the very institutions that shape art and culture. The About Love Scholarship is available to students attending Lincoln University of Pennsylvania in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas Pine Bluff in Arkansas, and Central State University in Ohio. Students must also be seeking a degree in the following: visual arts, media, performance, design, history or communications. Finally, priority will be given to those students who can demonstrate financial need. Multiple scholarships will be awarded, and award amounts will range per student, based upon need. Online applications opened on September 10 and will close on September 26. To get more details and begin the application process, start here. This isn’t the first time that Beyoncé and JAY-Z have provided scholarship opportunities to students. In 2018, Beyoncé delivered one of her greatest performances at Coachella, which was inspired by the homecoming weekends at HBCUs. A few days later, she launched the Homecoming Scholars Award Program. She also sponsored scholarships to commemorate the one-year anniversary of her visual album, Lemonade. In 2013, JAY-Z began offering scholarships through his foundation. The idea to begin a scholarship program came from his Mom, Gloria Carter, who pointed out that there are so many students who have great potential but lack the financial resources to make their college dreams a reality. Since its inception, his foundation has given away millions in scholarship dollars.